How to choose the right facial cleanser for you?
It might sound like a simple question, but with so many types of cleansers on the market — from foaming to cream-based, from exfoliating to hydrating — making the right choice can be confusing. The truth is, your skin deserves more than a one-size-fits-all solution. In this blog, we’ll break down the key factors to consider when selecting the ideal facial cleanser, helping you (or your customers) find a formula that truly fits.
Washing your face is the first and most important step in skincare. Choosing the wrong face wash may lead to dryness, tightness, redness, and even acne and barrier damage. There are many types of facial cleansers on the market, soap-based, amino acid, APG …… How in the world to choose? Today we will talk about the selection guide of facial cleanser + correct usage, to help you find the one that best suits you!
1. look at the ingredients: oily skin can choose amino acids + occasional soap base, dry skin / sensitive skin choose amino acids or APG.
2. look at the skin feel: after washing, not tight, not false slippery, is suitable for you.
3. Look at the needs: choose a mild cleanser for morning cleansing, and a slightly stronger cleanser for evening cleansing.
First，3 major types of facial cleansers, which one is suitable for your skin type？
1. Soap-based facial cleanser (suitable for healthy large oily skin)
Features: strong cleansing power, rich foam, refreshing after washing, but may be tight.
Ingredient identification: fatty acids (lauric acid, myristic acid) + alkaline agents (potassium/sodium hydroxide).
Who it is suitable for: oily skin, mixed oily skin (available in summer), but long-term daily use is not recommended.
2. Amino Acid Facial Wash (suitable for most skin types)
Characteristics: Mild and non-irritating, no dryness after washing, suitable for long-term use.
Ingredient identification: Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate, and so on.
Who is suitable for: sensitive skin, dry skin, oily skin, acne skin, morning and evening available.
3. APG Glucoside Facial Wash (ultra mild, suitable for very sensitive skin)
Features: milder than amino acids, low foaming, suitable for morning cleansing or secondary cleansing after removing make-up.
Ingredient identification: Decyl Glucoside, Coconut Oil Based Glucoside.
Who it’s for: Dry desert skin, rosacea, barrier damaged skin.
Second, the correct use of face wash, you do it right?
1. Dosage
Cream cleanser: soybean size (about 1cm). Foaming cleanser: 1-2 pumps.
Wrong practice: too much can lead to over-cleansing and damage the barrier.
2. Water temperature
Optimal water temperature: 32-34°C (slightly warm to the touch).
Too hot: damages the sebum film and leads to dryness.
Too cold: unable to completely dissolve oil.
3. Manipulation
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- Lather first (rub out foam with palms or lathering net to reduce friction).
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- Rub gently in a circular motion (T-zone may be rubbed more, cheeks may be passed over).
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- Rinse well (don’t leave any residue on the hairline or chin!). .
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Total Duration: 30 seconds – 1 minute, don’t wash too long!
4. Frequency of use
– Oily skin: 1 time in the morning and 1 time in the evening (in summer, you can use soap-based in the evening).
– Dry skin/sensitive skin: 1 time in the evening, water in the morning.
Third, the summary: how to choose the right face wash?
1. look at the ingredients: oily skin can choose amino acids + occasional soap base, dry skin / sensitive skin choose amino acids or APG.
2. look at the skin feel: after washing, not tight, not false slippery, is suitable for you.
3. Look at the needs: choose a mild cleanser for morning cleansing, and a slightly stronger cleanser for evening cleansing.
If you’re looking for a cleanser that ‘washes clean and doesn’t leave you feeling tight,’ Cassilia is a great choice. Its mildness and effective cleansing power make it a safe choice for morning and evening skincare.
Cassilia Facial Wash: the perfect combination of gentle cleansing and scientific skincare
Gentle cleansing: amino acid formula that doesn’t harm the barrier.
Multi-treatment: Centella Asiatica + Ceramides, cleansing and repairing at the same time.
Widely used: dry skin, oily skin, sensitive skin can be used.
Cost-effective: Save on dosage, one can be used for 4-6 months.
Your skin, deserves to be treated gently.
Looking to create your own skincare line or add quality cleansers to your product range?
With 23 years of manufacturing experience and a full range of OEM & ODM services, CASSILLIA helps B2B partners develop customized facial cleansers tailored to your market needs.