The Shifting Demand for Skincare Efficacy in the African Market: From Whitening Products to Brightening​ Products

Choose Whitening Products or Brightening Products ? The Shifting Demand for Skincare Efficacy in the African Market: From Whitening to Brightening​ In recent years, the African skincare market has undergone a significant transformation in consumer preferences. One of the most notable changes is the shift in demand from ​whitening​ products (lightening skin tone) to ​brightening […]