Discover Nature’s Brightening Secret in Your Daily Routine
When it comes to skincare, nature always knows best. At CASSILLIA, we believe in combining time-tested botanical wisdom with modern formulation expertise. One of our most beloved ingredients? Licorice root — a gentle, powerful plant extract known for its skin-soothing and brightening benefits. Today, we invite you to get to know our Licorice Root Body Wash, crafted to elevate your everyday self-care.
Licorice root, also known as sweet root, red licorice, licorice powder, etc., belongs to the carbonated tonic medicine. It is the root and rhizome of the leguminous plant licorice, puffed fruit licorice or dried fruit licorice. It is sweet and flat in nature, and has many functions such as tonifying the spleen and replenishing qi, clearing away heat and detoxifying, relieving cough and reducing phlegm, and can quickly relieve pain. It occupies a key position in many places. In the field of skin care, licorice root extract has significant effects, such as anti-inflammatory and soothing, anti-oxidation and reducing damage caused by free radicals, preventing skin aging, whitening and brightening skin tone, moisturizing and nourishing the skin, etc. It can be used as one of the ingredients of shower gel.
Why Licorice Root Body Wash?
Licorice root (Glycyrrhiza glabra) has been used in traditional medicine for centuries, especially in Asia and the Middle East. In skincare, its active ingredients—particularly glabridin—are prized for:
Brightens dull skin and reduces hyperpigmentation
Relieves inflammation, ideal for sensitive skin
Protecting against free radicals and environmental damage
Evens skin tone with continued use
It’s a gentle, effective alternative to harsh skin lightening products, making it a great daily choice.
The active ingredients of licorice root extract:
Glycyrrhetinic acid
Flavonoids
Polysaccharides
Coumarin compounds
Amino acids
Glycyrrhetinic acid (dipotassium glycyrrhizinate) and flavonoids jointly participate in the bleaching process.
In addition, it can interfere with the function of melanocytes, affecting their signaling pathways or cellular metabolic processes, such as regulating the expression of genes related to melanin synthesis to reduce protein synthesis, or promoting the degradation of melanosomes and inhibiting their transport to keratinocytes, thereby reducing the ability of melanocytes to synthesize melanin, Promote the breakdown and excretion of melanin in the body.
What Makes CASSILLIA’s Licorice Root Body Wash Special?
With over 23 years of manufacturing experience and 10 years in global export, CASSILLIA brings expertise to every formulation. Our Licorice Root Body Wash is:
- Made with natural, skin-loving ingredients
- Free from parabens, sulfates, and harsh chemicals
- Suitable for all skin types, including dry and sensitive skin
- OEM/ODM customizable, perfect for private label and bulk buyers
- Infused with soothing botanical extracts like aloe vera, chamomile, or lavender (customizable)
Whether you’re a brand looking to develop your own product line, or a wholesaler exploring high-quality, trustworthy body care — CASSILLIA is your one-stop solution.
Who Is It For?
This body wash is ideal for:
- Consumers seeking natural brightening products
- Skincare brands looking to launch gentle yet effective cleansing products
- Retailers focusing on sensitive skin or clean beauty lines
- Beauty distributors seeking products with a clear trend edge
Market Insights
According to global trend analysis, the demand for plant-based brightening skin care products continues to grow. Keywords such as “licorice brightening cleanser”, “gentle shower gel” and “light licorice skin care” continue to be popular on platforms such as TikTok and Instagram, especially in Southeast Asia, the Middle East and Africa.
CASSILLIA’s licorice root shower gel not only stands out in terms of formula, but also in terms of market maturity.
The combination of licorice root extract with whitening ingredients such as niacinamide, vitamin C, and retinol can enhance the overall whitening effect. It is of great significance in the development of multidimensional whitening products, as it can enhance the effect of reducing pigment precipitation. It is suitable for most people, especially those who have anti-inflammatory, antioxidant, moisturizing, and whitening needs, including sensitive skin, acne prone skin, and those who want to improve skin tone.
Ready to customize? Contact us
CASSILLIA offers the following services:
- Free OEM/ODM support
- Flexible MOQ options
- Packaging customization (bottle design, label, fragrance, etc.)
- Fast production and global delivery